“Social Media” has been around since the ’90s and we’ve come a long way since MySpace, haha. There are over 3 billion internet users in the world with 280 million in the U.S. alone! It’s no wonder that the social media world is so huge. There are almost 900 million daily Facebook users, with many people logging in in the wee hours before they’re even out of bed!
As an online marketer, it is so important to understand the hype social media has created. It is vital and an absolute necessity that we engage! It is by far one of the world’s most important resources to promote your brand. We have 3 powerful reasons to get on board and establish your business presence using social media.
1. Believe it or not, your target audience is on social media
It is amazing that small business owners continue to believe that their audience isn’t on social media. They still think it is used only by teens and college students! 74 percent of adults online use social media. Facebook leads the way, with 71 percent of adults using a Facebook profile. Pinterest and LinkedIn are the next most used social media channels by online adults, with 28 percent of the population on each of these sites. As an online marketer, it cannot be overstated how important social media marketing is.
2. Our audiences are probably using more than one social media site
In a 2014, the company Pew Research found that 52 percent of online adults use more than 1 social media site. This is a 10 percent increase from 2013. In the end, creating only a company Facebook page is probably not enough to reach your audience.
3. Your audience wants to build a relationship with your brand
As I’ve said many times before, people today want a connection with you or your brand. I suggest that for some, the “brand” should be YOU. Social media marketing gives your brand a voice! It allows you to connect and interact with your customers in a personal way.
In today’s world, it is almost impossible to find a business that does not have a social media presence. Don’t get left in the dark without a strong social media presence!
To Your Massive Success,